John Wetter BS’23, MS’24 founded Black Swan Street, a online business blog that grew as fast as it was bought less than a year after it started.
Many entrepreneurs dream of starting a quick resting business, and most years of working by building one just to make the effort fail.
For John Wetter BS’23, MS’24, it didn’t take much time to find success. Less than a year after a business blog started, he sold it to a larger company everyone while it was a University of Texas in Dallas graduate student.
“I’ve always loved everything about entrepreneurship and business,” Wetter said. “I always knew I wanted to get involved with business, but specifically in an area where I could have an impact.”
A Financial Business news follower, Wetter launched the Black Swan Street road blog in 2023 during his first year as a graduate student at Naven Jindal Management School (JSOM). The blog name refers to an unexpected, high -impact Wall Street event that usually results in a negative turn for shares. Wetter named his blog in the hope that users could avoid a black swan event by following his news updates.
“It was a great feeling to have a company interested in buying [our business]. It was good to see that what I was doing was working and that people were noticeable. “
John wetter bs’23, ms’24
Soon after the Black Swan Street started, Wetter turned the blog into an online newspaper. Its basis of subscribers and advertising income increased continuously. Within nine months, he had 5,500 subscribers.
“As the years of viewing the financial market news, I noticed that the media was often biased to the negative,” Wetter said. “The negative content meant more clicks and more income, but I wanted the Black Swan Road to be completely impartial and direct at its point in the news presentation. This is where the growth came to my subscribers . “
As it spread to his newspaper, she drew the attention of a company that was expanding its offers by buying existing financial news sites. The company, with more than 1 million social media followers, approached Wetter and Sam Feldman BS’23, black road Operations Chief of Swan and a graduate student of Jindal school to buy their start. At first Wetter was ready, but after a month of talks, they agreed to an agreement.
“It was a great feeling to have a company interested in buying [our business]”Wetter said. “It was good to see that what I was doing was working and that people were noticeable.”
Wetter credits much of his success for his time as a graduate student of Jindal school. He said the biggest impact came from professors.
John Wetter BS’23, MS’24 enjoys a moment with his family after graduating with a master’s degree in 2024. From the left: Jenney Wetter; Jeff wetter ms’94, MBA’97; Jill Wetter; ITZEL ESTRADA BS’20; and Jeff wetter bs’19, MBA’21.
“JSOM graduate professors are great people and it’s inspiring to be in their classes,” he said.
One of his most influential professors was Dr. Christian von Dratren, assistant visiting professor of finance and managerial economy, whom Wetter said he learned the most difficult class he had ever received, financial modeling for evaluation. Wetter also credits Dr. Han Xia, Associate Professor of Finance and Managerial Economy, with Springboarding his love to study finances.
Wetter said his experience at Jindal school gave him the opportunity to meet some industry people visiting the campus, including the Investment Banker in Dallas Robert Rough. Wetter was so impressed by Rough that he approached the class, and they ended up lunch.
“It was a great opportunity to talk to someone who has so much experience that he was willing to share with me,” Wetter said.
Black Swan road was not Wetter’s first business venture. During his first year as a business administration student, he started a company in motion and at one point he hired 10 other UTD students.
“I thought a moving company was something in which I could succeed because it includes a simple business model,” Wetter said. “I did it for a year, and it was pretty successful, but then I closed it because I didn’t see a lot of longevity in the company. I wanted to do something bigger.”
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When asked why he chose to go to UT Dallas, it turns out that the answer was easy – it’s a family tradition.
Both Wetter’s father, Jeff wetter ms’94, Mbi’97 and his older brother, also called Jeff wetter bs’19, Mbi’21, are Alumni, while his little sister, Jill, is an economy Small international policy at school of economic, political and policy sciences. Although Wetter applied to other schools and was accepted, his family’s professional success was sufficient reason for him to follow their steps.
“My father asked somewhere to go to his graduate education, where his ranks would appreciate him over time and that pushed him to UTD,” Wetter said. “My brother had excellent experiences at UTD, and I was looking for the same thing. I was pretty determined from the beginning to go to UTD. “
Wetter is now in his first year in the Jindal School Business Master Program, and he is looking for a job now that his start has been sold. Wetter hopes to reduce a role in bank investment or business counseling, and although he is young, he said he has already learned so much about what makes a business successful.
“I have a much better meaning now for what a sustainable business looks like and what has longevity and what not,” Wetter said.